MovableBlog: Internet Addiction
January 15, 2003
Will the Internet Become a Significant Advertising Medium? by Rishad Tobaccowala and Robin D. Hafitz
Addiction isn't relevant. People like their favorite media. They usually have more than one favorite. But an addiction contest between the Internet and other media will lead to the triumph of television. Television is the cocaine, the heroin, the after-work cocktail, and the chocolate bonbon of media, all rolled into one. An average of 7 hours and 47 minutes a day.
I'm exactly the opposite. I watch about an hour of TV a day, at most. I'm on the Internet almost constantly. (I'm not saying this is a good thing.)
The Internet is my TV.